'Fair and lovely' is a name of a popular fairness cream that promises lighter skin with regular use. There are a dozen other fairness products all of which strive to provide its customers with "fair, blemish free, glowing, beautiful skin".Over the past decade, fairness cream advertisements have attracted a fair share of criticism for promoting the idea of fairer (lighter complexion)skin-tone being the key to securing a job or a much-sought after affection and interest of the most eligible bachelor in town. If a girl is slightly dark or dusky, it is the end of the world for her, her future is a million shades darker. Funny thing is nowadays even the men have been sucked into the black-hole of "fair skin". There are a bunch of fairness products for men and equally ridiculous ads where Bollywood actors and cricketeers endorse a xyz brand and advise distraught, love-lost young men that they too can win the affection of the girl of their dreams by dabbing themselves with a cream. After all life is all about glitz and glamor, and hogging the limelight, right? Ridiculous claims and rubbish advertisements aside, I often wonder what is the connection between lighter skin tone and beauty. Does merely lighter skin color make a person beautiful? What of the dark thoughts, cruel intentions that lie hidden beneath the layer of "fair" fat? The obsession with fair skin borders on the ridiculous in Indian mindset.
Fairness also means being free from bias, dishonesty or injustice. Will people ever realize that there is more to fairness than just complexion? Beauty is not just skin-deep. Real beauty lies hidden deep within, visible only to the hearts that realize this subtle truth.
I want the whole world to be fair and lovely, give me a cream that can turn the world fair and make it a lovely place to live in.
This post is shared with April A-Z blogging challenge for alphabet F